Young
Living’s Work of ART
ART:
The conscious production or arrangement of sounds,
colors, forms, movements, or other elements
in a manner that affects the sense of beauty.
Recovered accounts reveal that the most advanced
civilizations of the ancient world-Egyptians,
Greeks, Romans, and Chinese-relied upon the
immense power of essential oils to regain, increase,
or maintain health of the body and mind. Based
upon cutting-edge scientific research, Young
Living has combined these health secrets of
the ages with the latest technology to produce
a groundbreaking new anti-aging skin care system-Age
Refining Technology (ART).
The original idea for the ART skin care line
began over one year ago when Steve Pitcher,
Young Living's Director of New Product Development,
met with Marc Ward, President of Wasatch Laboratories,
to discuss the latest in anti-aging skin care.
As they exchanged ideas, Steve and Marc discussed
the possibilities of developing a skin care
product that implemented all the latest scientific
advancements in DNA recovery enzymes, collagen
production, and delivery mechanisms. When Steve
and Marc finished their discussion, they had
mentally envisioned a skin care product so advanced
and so powerful, that it would literally revolutionize
the skin care market.
As this dream began to materialize, Steve Pitcher
and Marc Ward solicited the advice of Gary Young,
Young Living Founder and President, for his
insight, experience, and expertise in this field.
Having a remarkable background on the history
and use of essential oils, Gary shared his knowledge
of the pharmacological properties of essential
oils for DNA recovery in relation to cancer
and aging. Gary suggested that the essential
oils sandalwood and frankincense be added to
the skin care formula for their unparalleled
ability to repair, nourish, and strengthen the
skin. Gary also recommended adding the superb
moisturizing benefits of the wolfberry seed
oil to help hydrate and soften the skin. With
these powerful enhancements to the formula,
Steve and Marc knew they had an extraordinary
skin care product.
The Young Living Executive Team quickly found
just the right person to spearhead the new product
line, Gina Killpack. Gina came on board as the
Product Manager in August 2004 and immediately
started creating the story, developing the collateral,
and executing the launch strategy for this product.
Safety and efficacy were just as important,
and with the help of our Research and Development
Director Bill Popin, Gina organized a corporate
focus group to test the new formulas. In just
six short weeks, the results were astounding!
John Roberts, Young Living's Creative Director,
supervised the design work for the product packaging
and marketing collateral. After creating several
different packaging concepts, John approved
the final artwork and released it for production.
With just weeks before the product launch, John
rolled out the finishing touches on the print
collateral, while Brian Paul and the Media Production
Team were working feverishly to complete the
ART video.
With the Nashville Convention as a target pre-release
date, the Young Living staff worked around the
clock to make sure that the packaging, product,
and sales tools were ready. As a new employee,
Gina was grateful to work with a team of people
that put forth valuable time and extra effort
to ensure this project's success. ''I've never
seen a team of people work that hard! I was
amazed at the level of professionalism they
maintained and what the company was able to
accomplish in such a short period of time."
According to John Roberts, "Every department
deserves some credit for pulling together and
making this happen. Even though the deadlines
were tight and we ran into a number of challenges,
the Young Living team succeeded in creating
a world-class product that will dramatically
improve the appearance of skin and greatly increase
the success of every Young Living distributor
business."
On October 8, 2004, Gary and Mary Young unveiled
Young Living's exciting new Age Refining Technology
(A-R-T) skin care system at the company's East
Coast Convention in Nashville. As the event
attendees listened to a number of presentations
on the science and witnessed the astounding
before and after results, they stood and cheered
enthusiastically for A-R-T! Gina Killpack even
witnessed strangers approaching her A-R-T booth
display and inquiring about the product. In
fact, there were a handful of people so intrigued
with the packaging and before and after photos
that they immediately signed-up as Young Living
distributors.
Since Nashville, the momentum has only continued
to build, and A-R-T has maintained a top-selling
status. The corporate team believes this product
has tremendous potential and they are excited
about the endless possibilities for the line.
They are confident in A-R-T's ability to replenish
and restore youthful-looking skin, as well as
its ability to enhance your Young Living business,
which is why A-R-T is both compelling and worthwhile.
The corporate team looks forward to further
developing the A-R-T brand and is eager to see
what else they and the distributors can accomplish
in the future.
Before - After Testimonial
Mary Lou Jacobson, Young Living Employee
''I'll be the first to admit that I was a skeptic.
I was asked to participate in a focus group
at the corporate office and started using the
A –R-T System. While I immediately noticed
softer skin, I didn't feel like it was improving
the overall appearance of my skin. After all,
you look at yourself in the mirror everyday
and it's difficult to see subtle changes. Six
weeks later, the photographer took my after
shot and said, 'You had better come down and
take a look at this.' I was shocked! The difference
in my before and after photo was unbelievable!
The fine lines and wrinkles had almost disappeared,
the bulge under my eye had tightened and my
crows feet were half what they used to be. The
results are truly amazing!"
Marilee Tolen, Young Living Distributor submitted
the following:
"As
a registered nurse, I like combining methods
of natural healing with modern science. When
I discovered Young Living had developed a skin
care product using the latest in skin care science
with two powerful essential oils, frankincense
and sandalwood, I was convinced this skin care
system would work! From the first application,
my skin looked healthier, felt softer, and the
firming effects were noticeable amongst family
and friends. Even my friends in my yoga class
have mentioned the improved appearance of my
skin! As a result, I have been able to share
this product with others interested in anti-aging
and skin health. Network marketing is such a
people-to-people business, and we interact with
potential customers and business prospects every
day. A-R-T is an easy product to share and a
simple and effective way to enhance my personal
business!"
See
the ART Skin Care Line
*These
statements have not been evaluated by the Food
and Drug Administration. These products are
not intended to diagnose, treat, cure, or prevent
any disease.
Diana
Hooper, Independent Distributor of Young Living
Essential Oils Member #378910
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